Creative solutions
to commercial
challenges

Mestaria® is a multidisciplinary group headquartered in Dubai delivering integrated consultancy, legal, art, and venture-building services across the Gulf and broader Middle East. Founded by Peter Goodwin and Mark Hill, Mestaria operates through two complementary worlds: Mestaria Consultancy (which houses Mestaria Legal and the Special Projects Division, a Multi-Hybrid Venture Builder) and Mestaria Art (applying The Trade of Art™ to build infrastructure for the creative industries). Across the Group, Mestaria works across all stages of AI application, from applied to agentic and autonomous architecture, using AI in its own work and building AI-first products, from Claude adoption training through CIAO to ventures such as an AI legal guidance service for UAE expats.

Mestaria Consultancy delivers integrated services across five pillars: marketing, communications, technology, media, and legal. It houses the Mestaria Legal division, a boutique legal practice specialising in TMT, IP, corporate/commercial, creative industries, and data protection law. Clients include government bodies, multinationals, and high-value creative sector organisations across the Gulf and Middle East. The technology pillar includes applied AI: Claude adoption training, AI integration into client systems and bespoke AI builds, offered through CIAO.

Yes. Artificial intelligence is part of Mestaria's technology pillar, across applied, agentic and autonomous AI: Claude adoption training, AI integration into client systems, agentic workflows, autonomous system architecture and bespoke AI builds, offered through CIAO, a joint venture of Mestaria and 36nine. Mestaria's Special Projects Division is also building AI-first ventures, including AI legal guidance for UAE expats and an AI executive assistant on WhatsApp.

Mestaria Special Projects (SPD) is a Multi-Hybrid Venture Builder operating as a division of Mestaria Consultancy. It takes ideas, client ventures and Mestaria's own, from concept to execution through a disciplined Imagine → Design → Execute (IDE) methodology, backed by the full Group's strategic, legal, and creative expertise. Active Mestaria ventures include idea-L®, visita, Supy™, CIAO, mai, first&fast funding™, slush, speedwash, expatlawyer, HouseKnights, FIDO and the Gulf Cycling Challenge.

Mestaria Art builds commercial and cultural infrastructure for artists and creative institutions. The ecosystem includes the Mestaria Art District (a physical and digital destination in Dubai), Mestaria Gallery (operations and curation with the 52 by Mestaria sub-brand), and eleven Art Brands including the forever.art fair, secret.gallery, art.nights, sculpture.garden, and cafe.art concepts.

Mestaria was co-founded by Peter Goodwin (Founder & CEO) and Mark Hill (Co-Founder & CLO). Peter is a full-stack entrepreneur and Founder & CEO of Mestaria® Group and idea-L®, with 25 years of commercial and marketing leadership, including serving as CMO for the Special Olympics World Games Abu Dhabi 2019. Mark is an award-winning TMT, IP, and creative industries lawyer with 30+ years of experience, ranked across Chambers, Legal 500, Media Law International, Managing IP, IP Stars, and Who's Who Legal.

Mestaria is headquartered in Dubai, United Arab Emirates, and operates across the Gulf and broader Middle East region, with project work extending to Saudi Arabia, Bahrain, the United Kingdom, and other international markets.

Mestaria and its founders have advised Museum of the Future, Emirates, e&, Gulf Air, Special Olympics World Games Abu Dhabi 2019 (reaching 750 million+ globally), Sting (on a landmark $350 million music IP catalogue sale), PIF (on the Amaala project), the International Cricket Council, Dubai Future Foundation, Saudi Arabia's Cultural Development Fund (the nation's first government-backed film fund), Netflix, Amazon, the UAE Ministry of Culture, Emirates Palace, and many more.